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Granola bar maker increases commitment to all forms of cycling

Minneapolis-Saint Paul (February 1, 2010) Organizers of the Minnesota Bicycle Festival have announced that Nature Valley is increasing its commitment. After sponsoring the Nature Valley Grand Prix pro stage race for ten years, they will expand their involvement to sponsor the overall festival in 2010. The event, which still includes the Nature Valley Grand Prix, has been renamed the Nature Valley Bicycle Festival and will take place June 11-20, 2010.

“Nature Valley’s growing commitment to cycling stands in sharp contrast to many other sponsors in the sport who are reducing or eliminating their cycling programs,” said Festival Executive Director David LaPorte. “Nature Valley is looking towards the future and recognizes that cycling is one of the most popular activities in the country. While we’re thrilled that their commitment to our event is growing, we’re even more pleased that they are supporting the sport as a whole, which is our mission as well.”

The Nature Valley Bicycle Festival will take place June 11-20, 2010 and will include the Minnesota Fixed Gear Classic and the renowned Nature Valley Grand Prix pro stage race, considered the prime event on the USA Cycling National Racing Calendar.

The Nature Valley Grand Prix professional stage race opens June 16 in Saint Paul with a morning time trial and evening criterium held in Downtown Saint Paul adjacent to Rice Park. The Nature Valley Grand Prix continues with a road race in Cannon Falls on June 17. Stage 4 takes place in Minneapolis on Friday evening June 18 in the city’s dynamic Uptown neighborhood.

On Saturday, June 19, the racers travel east to Menomonie, WI for the Menomonie Road Race, marking the first time that the Nature Valley Grand Prix includes a stage outside of Minnesota. Racers will contest Stage 6, the Stillwater Criterium, on Sunday, June 20, with both men and women cyclists completing the short circuit race, which includes riding up Chilikoot Hill 20 times, a grueling 24-percent-grade hill climb, considered the most difficult in North American cycling.

In addition to professional racing, other activities, including the Fan Zone, stunt riders, musical entertainment and bike and fitness expos will be offered at all stages of the five-day race with the exception of the time trial. The Tour de Kids fun races at each site are free and are open to children age 12 and under.

The Minnesota Fixed Gear Classic will take place at the National Sports Center Velodrome in Blaine the weekend of June 11-13, prior to the Nature Valley Grand Prix. Velodrome track racing is an Olympic sport which features world class cyclists racing at speeds of up to 40 mph. Bikes used in fixed-gear track races have only one gear and do not have brakes, making the races fast and exciting for both spectators and riders.

Now in its 12th year, the Nature Valley Bicycle Festival is a five-day celebration of cycling that includes amateur and professional racing and community events. The Nature Valley Grand Prix has become the premier professional bike race in the U.S., attracting top American racing teams and riders from around the world. Proceeds from the Nature Valley Grand Prix are donated to Children’s Hospital and its Pediatric Hospice program.

The Nature Valley Grand Prix is free and open to the public. It is the only professional sporting event in Minnesota for which no admission ticket is required. The festival is a natural fit for Minnesota and Wisconsin as both states are populated with cycling enthusiasts. Several urban bike trails have opened in the past few years and the Minneapolis-Saint Paul area boasts the most commuter bike trips per capita, an honor it shares with Portland, Oregon. For more information and a detailed schedule of events visit www.naturevalleybicyclefestival.com.

About the Nature Valley Bicycle Festival

The Nature Valley Bicycle Festival is one of the nation’s top celebrations for the bicycle culture, with tens of thousands of cycling enthusiasts, pro athletes and avid recreational riders converging on Minnesota each June. Its professional racing event, the Nature Valley Grand Prix began as a one-day criterium in Saint Paul in 1999. Its schedule and prestige have grown steadily until now, in its 12th year, it is ranked at the top of the USA Cycling National Racing Calendar. The 2010 Nature Valley Grand Prix schedule includes a unique mix of three criteriums (short circuit races), two road races and a time trial as the stages of the race move from downtown Saint Paul, to Cannon Falls, to Minneapolis, to Menomonie, Wisconsin and finally culminates in Stillwater. The Nature Valley Bicycle Festival is a volunteer run event, with all proceeds donated to Children’s Hospitals and Clinics of Minnesota, the festival’s benefiting charity. For more information visit www.naturevalleybicyclefestival.com


About Nature Valley

Nature Valley, the brand that created the granola bar category in 1975, brings variety to healthy, active consumers looking for wholesome and great-tasting snacks. Headquartered in Minneapolis, Nature Valley is part of General Mills, a leading global manufacturer and marketer of consumer foods products. Visit www.NatureValley.com

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